Friday, 20 June 2014

What makes an effective music video?

Music video analysis: Disturbed - Another Way To Die



Song Meaning: The song is about basically about global warming and what the lead singer of the band believes the future will be like. An example of this is in the video the pool of fresh water that is caged off and guarded that has a timer with how long people can drink for it for and it shows the desperation by the woman trying to steal and extra jar of of the water. 

How the video puts this across: The video puts across the idea of this wasteland of a future due to people ruining the planet "glaciers melt as we pollute the skies" being an example of the lyrics and in the video there is a montage throughout the beginning of disasters and destruction from around the world, in the video the difference between the present and the interpretation of the future is shown through the colours used in the video as the present is shown as being normal and has colour in the different clips however this is difference when compared to the "future" clips as they are grey scale showing very little colour and the areas are basically just an empty wasteland. The lyrics and video are matched up by evidence of what the singer is saying being shown in the video such as "glaciers melt as we pollute the skies" is shown as a small glacier melting and the followed up with a factory. "A sign of devastation coming" is shown with dead fish in poisonous water. Another line that maths up with the video is "the time bomb is ticking" is accompanied by petrol station counters quickly going up. The songs fast pace goes with the montage of clips that represent the different lines in the song.

The video gets its message across by being fast paced and using a montage with clips that feature examples and evidence of what the song is telling the audience, showing poverty during the chorus to go with the line "and the millions cry out to be saved". 

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