Intertexuality

Rizzle Kicks - Lost Generation

Intertexuality means the relationship between texts. To apply this to a music video I have chosen to apply it with Rizzle Kicks "Lost Generation", due to 
the video for the song involving different aspects of our lives especially T.V shows such as a scene where they talk about Jeremy Kyle and Big Brother, they also mention social network sites like Twitter. This is intertexuality as it involves other mediums.

Parody:

The definition of a parody is an imitation of a particular artist or genre with deliberate exaggeration. An example of an artist that does parodies is Weird Al Yankovic who is popular for doing parody songs. Below is a link to a Weird Al parody of the song "Happy" by Pharrell Williams were both the song and video are parody of the original song.